New Media Technologies
How did you use new media technologies in the construction and research, planning and evaluation stages?
I have used a Prezi to present the different technologies I used doing the processes of my A2 coursework, it can be found on the following link:
New Media Technologies
New Media Technologies
What have you learned from your audience feedback?
I sent out a message to a few people on Facebook that I knew would give me sufficient feedback as I knew using a social networking site would be a great way of using my resources to their advantage. The message read the following:
FIRST RESPONSE
1. One negative that I would suggest is that because the male is actually played by a female, it makes the video very humorous. This contrasts with the serious sophistication of the black and white singing shots and makes the mood confusing.
2. In some parts the editing of the shots is a bit jumpy, which takes away from the overall professional look of the video.
FIRST RESPONSE
"righttttt
no.1 positive: the female singer character is believable, Georgina fits in with the sound of the music like she looks as she is expected to
no.2 positive: the narrative and plot is correctly shown like its evident that the boyfriend is acting shady and is with another girl and no.3 positive: I like the black and white and cuts from each scene and how they transition
no.1 positive: the female singer character is believable, Georgina fits in with the sound of the music like she looks as she is expected to
no.2 positive: the narrative and plot is correctly shown like its evident that the boyfriend is acting shady and is with another girl and no.3 positive: I like the black and white and cuts from each scene and how they transition
no.1 negative: the music gets louder where it's been cut and restarted
no. 2 negative: obviously the male character not being Jonny like would have been slightly more serious as using a girl to play a boy character made it more funny"
SECOND RESPONSE
"I think that this video belongs to the R&B genre, but could also be associated with Pop. I think this because of the actual song that has been used, and also because I think that a typical narrative for this genre is the 'cheating' story, which this video obviously follows. The shots that feature the main girl in the video singing are quite like videos from this genre as they show the confident attitude of the character.
POSITIVES
1. As I mentioned I think that the video has a really clear storyline which is easy to follow. Because the events are in chronological order I found it easy to understand what was happening which allowed me to sympathise with the girl and really get involved with what was happening to her.
2. I really liked the way that you put the shots of the singer in black and white as I feel they made them more sophisticated and reminded me of a Beyonce video.
3. The short scenes such as the lipstick on the collar and the phone ringing are really obvious signifiers for when someone is cheating, making the video really relatable for many young women who have been through a similar experience.
NEGATIVES1. As I mentioned I think that the video has a really clear storyline which is easy to follow. Because the events are in chronological order I found it easy to understand what was happening which allowed me to sympathise with the girl and really get involved with what was happening to her.
2. I really liked the way that you put the shots of the singer in black and white as I feel they made them more sophisticated and reminded me of a Beyonce video.
3. The short scenes such as the lipstick on the collar and the phone ringing are really obvious signifiers for when someone is cheating, making the video really relatable for many young women who have been through a similar experience.
1. One negative that I would suggest is that because the male is actually played by a female, it makes the video very humorous. This contrasts with the serious sophistication of the black and white singing shots and makes the mood confusing.
2. In some parts the editing of the shots is a bit jumpy, which takes away from the overall professional look of the video.
3. Finally, I feel that perhaps the shots are all a bit too long, which could result in the audience losing interest."
It became evident that it wasn't appropriate to the nature of the music video to use a girl playing the boyfriend character and it would have increased the authenticity factor if I had used an actual male, however as I previously mentioned I hadn't intended on doing so but my originally casted J dropped out the night before filming and it would have been hard to rearrange a time suiting the timetables of the others involved.
I also recognise that the editing of the video is a bit jumpy and doesn't flow particularly well at times but I put this down to my lack of experience with the Premiere Pro software, however if I were to do it again I would ask for more guidance and probably give myself more time to get familiar with the programme before jumping in with creating my final piece.
How effective is the combination of your main product and ancillary texts?
I then focused more on the narrative of the song itself rather than the album package as a whole when constructing my music video. I feel that I still achieved showing a different side to the album which was my intentions from the start as I have previously spoken about wanting to show the target audience that the composition of the entire record is eclectic and quite diverse which is realistically what a lot of young female artists strive to do in more recent years as they want to expand their fan bases therefore growing their brands and overall success. I feel that because in the video Kally is shown to be quite a vulnerable character throughout the location scenes compared to her more confident and almost alter ego self in the studio scenes where she's actually singing into the camera, this represents two different sides to her which is something that can be seen on the alternative ancillary tasks. This sort of idea was done more dramatically by Beyonce on her I Am... Sasha Fierce campaign whereby she acknowledged and presented her alter ego Sasha Fierce to the world and admitted that it was a different side to her and someone that she used on stage (see below)
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